February 21
Debuting at the Geneva auto show next month, the drop-top Alfa Romeo 8C Spider ($TBA) has all the Italian elegance of its older brother, along with a 450-hp V8 that’s matched to a 6-speed robotic gearbox. Robotic gearbox? How can that NOT be awesome?
Debuting at the Geneva auto show next month, the drop-top Alfa Romeo 8C Spider ($TBA) has all the Italian elegance of its older brother, along with a 450-hp V8 that’s matched to a 6-speed robotic gearbox. Robotic gearbox? How can that NOT be awesome?

Who.

i’m tom ajello. i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts. mmm…cookies. Drop me a line, or subscribe here.

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What.

I only kinda designed this site. This theme was originally created by Mirza R. I made modifications to it (with the help of this guy). Also, some of the artwork is from this guy's tutorials. The site is energized by an amazing simple service called Tumblr.

Why.

Design is a way of life and a struggle all around us. This site is dedicated to effortless design - in all its forms - and how incredibly "effortful" an effortless design really is. – tom ajello

Don't Give Up..