March 2

I love the stuff the improv everywhere guys pull off. This is their latest stunt: “Frozen Grand Central.” Talk about pulling off a concept! I pass through GCT several times a week. Not sure how I missed this one - but its truly inspirational even on video…

Who.

i’m tom ajello. i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts. mmm…cookies. Drop me a line, or subscribe here.

( LinkedIn ) ( Twitter ) ( Blog ) ( Flickr )

What.

I only kinda designed this site. This theme was originally created by Mirza R. I made modifications to it (with the help of this guy). Also, some of the artwork is from this guy's tutorials. The site is energized by an amazing simple service called Tumblr.

Why.

Design is a way of life and a struggle all around us. This site is dedicated to effortless design - in all its forms - and how incredibly "effortful" an effortless design really is. – tom ajello

Don't Give Up..