June 17

smart car vending machine

Showing and not simply telling is the foundation to forming Rich Ideas and marketing as a service. This neat little ad is a Smart Car “vending machine” giving the user a choice between coupe and cabrio. Read more at MWC.

Who.

i’m tom ajello. i live in CT, work in NYC, munch on tasty digital cookies, collect lunchboxes, take lots of photos and buy lots of t-shirts. mmm…cookies. Drop me a line, or subscribe here.

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What.

I only kinda designed this site. This theme was originally created by Mirza R. I made modifications to it (with the help of this guy). Also, some of the artwork is from this guy's tutorials. The site is energized by an amazing simple service called Tumblr.

Why.

Design is a way of life and a struggle all around us. This site is dedicated to effortless design - in all its forms - and how incredibly "effortful" an effortless design really is. – tom ajello

Don't Give Up..